Amazon sells products that most customers want and it is growing fast for the online retail market and really there is no need for them to advertise but a lot of companies like Amazon have affiliates selling their products and in return pay out a commission this works because it is a win-win situation for both parties.
When a customer comes to your website, a cookie keeps track of both the number of people directed to your site and the number of sales made. Most of this is automated and it is a system that works for everyone. If instead of being the person who sells the product you are the affiliate, the process is the same, but in reverse.
As an affiliate, all you need to do is put in the work to increase the web traffic to your website and this helps with the amount of money you make. Because you go to such lengths, after the time you invest in promoting a product, you need to make sure that the product is the right one.
Promoting products on your existing website
If you already have a website you are lucky and I would hope you’re ranking with Google. You can focus your attention on one website and over time you can get quite a high ranking with all search engines.
The advantage of doing it this way is that you already have a certain amount of traffic that you are getting on a daily or weekly basis, which means that the chance of you getting a sale quickly is higher. In addition, if you have more than one Amazon product on your site, even if you put in time promoting one product, all the other products will reap the benefit. just keep increasing the traffic.
Once you do this and if you have made a good choice on the amazon products you are promoting and the website is designed well, the sales will start to come in. For example, remember if your website is for reviews on lawnmowers there no point in selling computers, if you are going to sell different products then build a generalised website where you can promote anything you like. The problem with a website like that you have no focus at all. If you want to sell garden products, beauty products, herbal medicines and books all in the same place, you will have it like a directory.
Building separate websites for different products
This is the second option open to affiliates. They can choose to create different product websites and then actively push their product online so that over time they get a good ranking with search engines, consequently resulting in increased sales. This tactic is a good option in that everything about it is positive. You can choose a site name that carries the keyword in the name of the site itself.
Focusing on a single product, you are able to provide targeted content, what people are looking for. This will increase your conversion. On the other hand, you will have to create a different site for every product that you promote. This will increase your work because instead of having one site where you can sell five different products.
Focus is everything and if you do not target one thing like a product, you cannot hit anything. Yet, this is not always the case because if you create a generalised site but are willing to work on it for some time, you are creating a brand, and over time people will start to recognise the brand. Once this happens, the sky is the limit on what you can promote.
Amazon.com is a simple case in point. The company was started in 1995 but did not show any profit until the fourth quarter of 2001. At that time profits were a modest $5 million on a turnover of nearly $1 billion. Now, just nine years later, it is growing at a rapid 14% while retail sales are struggling to post 2.5% growth. Their profits have grown to more than $2.4 billion, and are still growing. Yet, it is important to note that it took six years for them to become profitable.